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Too Many Value Propositions, Unpredictable Client Pipeline,
or High Employee Churn?

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At Sypnotic, our promise is simple: If you want more out of consulting than a McKinsey slide deck, we are the team for you.

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Your competitors are using this tactic to drive up to 33% revenue increases

We collected data from four major studies spanning across 5 years. The results?

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Find how what they are doing right in our latest white paper.

Latest Articles

Sypnotic | A company's corporate culture is best defined and identified by these 4 elements

Culture

16 Apr 2024

A Company’s Corporate Culture is Best Defined and Identified By These 4 Elements

A company's corporate culture is best defined and identified by 4 elements – and they're not talent, benefits or events.
How Company Culture Shapes Employee Motivation

Culture

14 Apr 2024

How Company Culture Shapes Employee Motivation

Most executives believe talent & benefits are the most important factors in how company culture shapes employee motivation... Here's why they're wrong.
What's The Purpose of Brand Strategy

The Basics

13 Apr 2024

What’s The Purpose of Brand Strategy? | The Best Answer

What's the purpose of brand strategy is a question that people ask more and more, especially with the rise of personal branding. Here's the answer.
Why Companies Became Political | Bud Light

Leadership Insights

11 Apr 2024

Why Companies Get Involved in Politics & How Leaders Can Navigate It

Companies now get involved in social issues... but why? When did it start? And what can you do about it if you're leading others?

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An easy to grasp deep dive on the concept of Positioning

Our founders not only believe in founder-driven Research, which is why all papers you see on this site are written by them.

They also believe in putting their money where their mouth is: “Are You Ford or Ferrari?” is exactly that – Sebastian Hidalgo’s positioning guide for executives & business owners.

Sypnotic | Are You Ford or Ferrari?
Sypnotic | Strategy 2024
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