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Research

Making the unmeasurable measurable: Data-driven insights for decision makers interested in maximising their company’s potential

STRATEGY 2024

Why Brand is the Next Big Thing for B2B Revenue

“Brand is a marketing responsibility” | For years this false belief has plagued the B2B industry, where the concept of “brand” is associated with D2C business. 
This year, and for the first time, we’ve creative a definitive study that proves once and for all that brand not only is a leadership function, but it has a clear and measurable impact on business-relevant metrics.

CHEAT SHEET

Differentiation: A Competitive Advantage

How do you humanise your business?
How do you walk away from the boring plainness most your competitors share?

The answer is using Brand Archetypes. Taken from Carl Jung’s psychiatric work, Archetypes are one of the most powerful tools you caan leverage to appeal to your audience’s minds and tell a story: the story of how, with the help of your brand, they can overcome the obstacles they’re currently facing.

BUSINESS

Are You Ford or Ferrari?

Positioning is one of the most advanced, harder-to-grasp concepts in business.

With examples that go from the coaching sector to the automotive industry and local politics, this book’s purpose is to clarify what Positioning actually is.

And, in doing so, letting you decide whether you want to be someone people aspire to work with, or just another commodity in the market.

Sypnotic | Strategy 2024
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Brand Archetypes | The Final Guide
THE FINAL GUIDE TO

Brand Archetypes

Learn how to appeal to your prospect’s most powerful decision-maker: Their subconscious brain.

Command Philosophy by Sypnotic
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How To Craft A Winning Strategy Through Command Philosophy®